Context

ThirtyFree, a mindfulness-led consultancy, came to us with a clear mission: to put joy, clarity, and emotional intelligence at the heart of how they show up in the world.

Challenge

In an industry full of sameness—where brands often say they’re friendly but rarely feel it—they needed a visual identity that stood out, without losing professionalism or purpose.

Solution

We created a playful yet refined identity system, built around custom-created expressive illustrations, tactile type, and their “Three Peas” philosophy. The result brings warmth, structure, and personality across digital, print, and merchandise—capturing the spirit of the brand in every touchpoint.