Context

Inspired by Corteiz’s Alcatraz identity and its themes of rebellion and freedom, we developed a campaign concept exploring the idea of the urban escape artist—breaking free from institutional and societal constraints.

Challenge

The aim was to build on Corteiz’s existing world without simply replicating it, translating the brand’s anti-establishment attitude into a fresh campaign narrative, product ideas, and visual language.

Solution

We created Escape Artists—a campaign concept spanning art direction, graphic language, and custom denim jumpsuits inspired by institutional uniforms. The resulting world contrasts confinement with creative freedom, reinterpreting the Alcatraz symbolism through the lens of contemporary street culture and parkour.