Context

Ahead of the Tokyo Olympics, ASICS needed a way to spotlight the innovation behind their performance footwear—speaking to both elite athletes and design-conscious fans.

Challenge

Each shoe had its own identity and technical focus, but existing materials didn’t make those differences clear—leaving consumers without an easy way to compare or connect.

Solution

We created a custom typographic system inspired by the unique traits of each shoe, paired with a modular factsheet layout that turned technical specs into clear, visually engaging stories across retail and digital.