Channelling the texture of 90s and 2000s R&B into a digital-native brand.
Client
Everything RnB
Role
Brand Identity
Creative Direction
Type & Lettering
Design
Context
Everything RnB (ERNB) is a platform dedicated to celebrating R&B music. They came to us with a clear vision: to channel the emotional richness and visual aesthetic of 90s and 2000s R&B—when the genre was at its commercial peak—while staying in tune with today’s sound and style.
Challenge
The identity needed to tap into nostalgia without feeling dated—balancing the mood and depth of classic R&B with a look that could hold its own in the fast-moving digital space.
Solution
We created a visual identity inspired by 90s and 2000s R&B album covers—drawing on their textures, layouts, and expressive detail. Chrome finishes, fluid gradients, and Y2K cues bring that era’s energy into a fresh, contemporary brand system.