Internal Reference

Type System

Scale Overview

Display Display

Display 2 Display 2

Body Body

Label Label

UI UI

Link Link

Micro Micro

Specimens

Display

clamp(1.65rem, 3.3vw, 4rem)
leading-[0.93]
tracking-[-0.033em]
font-semibold

!NTOUCH STUD!O is a multidisciplinary creative studio specialising in brand identity, creative direction, and design.

Homepage hero, Studio heading, Work filters, Services titles

Display 2

clamp(1.4rem, 2.5vw, 3rem)
leading-[0.93]
tracking-[-0.033em]
font-semibold

On the Role of Restraint in Brand Identity

Insights post titles, shop product titles, case study descriptions, studio service titles (secondary)

Body

clamp(1.05rem, 1.5vw, 1.9rem)
leading-[1.25]
tracking-[-0.023em]
font-semibold

The brief called for a system that could flex across broadcast, digital, and physical environments without losing its core legibility or character. We approached the identity through the lens of movement — building a visual language rooted in precision and momentum.

Case study body copy, insights posts, shop descriptions, client list, contact note, info bar values, homepage studio paragraph (muted)

Label

text-xs / 0.75rem
tracking-label / 0.15em
font-semibold
uppercase

Selected Work

All section headings, info bar labels (muted variant), notification bar, page titles

text-base / 1rem
tracking-[-0.03em]
font-semibold
colour varies by context

Project Name · Brand Identity

Card titles (ink), card meta / disciplines / price (muted) — across work, shop, homepage grids

Link

text-sm / 0.875rem
tracking-[-0.009em]
font-semibold

About the Studio →

Navigation, CTAs, back links, contact, copy buttons

Micro

0.6rem
tracking-[-0.009em]
font-semibold
uppercase

Footer, hero clock, notification bar